Anand Mahindra, VC and MD, M&M explains how and why ‘Rise’ is the new Mahindra mantra.The whole explanation is mentioned downward by the Mahindra and more.
Mahindra says, “About 13 years ago we felt the need for a core purpose in the group. A core purpose is important even for an individual company. But for a group of companies it becomes even more important to create alignment. The construct of core purpose intrigued me. It stems from a kind of hypothesis or a construct.”
Therefore he further says that the “What if you were working in a company which was taken over by a competitor for the sole purpose of liquidating the company and the competition? But you were well paid and everyone was well paid and no one in the company had any cause financially to regret the liquidation of the company. What would you still miss about the company, about going to work everyday? If you can define that, you are close to defining what the core purpose of the company is.”
