Sunday, December 8, 2019

What does the State Bank of India’s Logo mean, its significance?

State Bank Of India, oldest government bank, logo was designed in 1970 in Ahmedabad.

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Punit Khatri
Being into the media industry for the past 3 years, Punit loves to share his thoughts on the heating topics.
State Bank of India (SBI) is the largest public sector bank in India. The company is constantly trying to improve the user experience and facilitate the lowest interest rates. Being a government undertaking, the customer service is very good.

The bank is also one of the oldest bank in the country. And something that catches my mind every-time I look at the hoarding of SBI, is its logo. What does the logo mean, what is its significance?

It is very confusing. But something you should definitely know about. After all, it is one of the biggest organisation in the country and might be you’re a user of the bank. The banking services and the loan services as well, are very prominent and attractive. There have been a lot changes in the working to improve it further.

SBI Logo Mean Assumptions:

1) There’s an interpretation which says that the big blue circle in logo means unity and completeness while the white part reflects “common man” as an important part of the bank.

2) Another interpretation suggests that the white part represents a keyhole which means safety and security.

3) There are some people who suggest that, the logo designer has driven the inspiration from the ariel view of Kankaria Lake located in Ahmedabad, Gujarat.

SBI Logo Designer

But all these assumptions were put to an end by the logo designer. Shekhar Kamat, an alumni of National Institute of Design, Ahmedabad, is the designer of SBI’s logo. He designed the logo in 1970 and he said the same in his comment on Quora.

Here is his explanation –

“I had designed this logo in around 1970 at NID. State Bank of India was then and even now the largest bank in India, hence it had many branches in rural India.”

He adds-

“My thought was to design a simple logo. In those days bank counter had round token with hole. So the idea was to shape logo as simple as the token. Round blue shape was to signify strength, protecting your wealth. Also simplicity of circle could help even one man bank manager in remote part of india to put sign drawn by any painter on mud wall. All you required was a nail, tread and circle can be easily drawn. Colour blue was selected to match indian sunny blue sky. Of course I didn’t write this (my inner idea) at the time of presentation of this design. Certainly inspiration didn’t came from kankaria lake. Sorry to disappoint those who thought it did. But it seems like it has lasted 45 years and i think it looks pretty up to date. Simplicity has it’s own charm! Dont you think so? Keep it simple everything. Enjoy your creative life and keep thinking positive. ”

Hoping now you know what does the SBI Logo mean and signifies. If you have some different thoughts, comment down below and we can discuss it further.

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